There are lots of benefits in utilizing Instagram as a business mechanism. Comments possess a very important value and have an important element that have to be taken in consideration, as they are meant to symbolize your brand’s or business’ face and the feedback that you obtain from the Instagram users regarding your social media activity. Moreover, comments also show your position in this platform to your followers and attract them. The number of comments demonstrates how many accounts have interacted with your business and have something to say about your activity. Also, it depicts the number of users that want to interact with your profile, if you own a personal account. It is already demonstrated that a sufficient amount of comments on your post can boost your profile. Also, the increase of your online visibility is assured . It will also improve the brand image and raise interest beyond more users. As a matter of fact, most of the top companies use to buy 200 Instagram comments on a weekly basis. The main goal of comments is not only only to show how other users perceive you and how you make them feel about you, but are also the principal factor of the search result. If you are having a sufficient amount of comments on your profile then it would make your profile appear in the discovery page. This will not only boost your business sales but also helps you to get more attention from other users.