There are a lot of purposes in utilizing Instagram as a means for business. Likes have the biggest value in these circumstances and are among all the Instagram advantages, as they are meant to represent your brand’s or business’ engagement. Moreover, likes also show your position in this platform to your followers and attract them. The number of likes on represents the total number of accounts that appreciate and know you and your business and want to interact with your profile. It is already demonstrated that a sufficient amount of likes on your post will boost your profile. Moreover, the increase of your online visibility is assured . It will also improve the brand appearance and plausibility and interes more users. As a matter of fact, most of the top companies use Instagram and run strategies to gain more likes. The main goal of likes is not only to depict your reputation and credibility but are also the principal factor of the search result. If you are having a good amount of likes on your profile, like 20000 Instagram likes then it would make your profile or the particular post appear in the discover page. This will not only boost your business sales but also helps you to get more attention from other users.